Samsung now has its own digital voice assistant to compete with Siri, Alexa, and Google Assistant.
Its name is Bixby, according to a Samsung press release. It'll appear for the first time on the Galaxy S8, which will launch later this month.
Samsung hopes Bixby can outshine the competition by being far more comprehensive and powerful than other assistants. Samsung claims Bixby can do "almost every task" that you could normally do with a phone's buttons or touch screen.
Bixby also allegedly can "understand the current context and state of the application," allowing you to use the app with your hands while doing something entirely different with your voice.
Bixby also can understand normal human language, rather than requiring you to memorize syntactical rules to start commands (like "OK, Google"). There will be a dedicated "Bixby button" on the side of the phone. Talking to Bixby will require "one push of the Bixby button and a simple command."
InJong Rhee, Samsung's executive vice president, said he envisioned Bixby ultimately being used across Internet of Things devices, like home appliances and other smart devices.
Rhee also addressed the concerns that Samsung was duplicating Google's work with the assistant since Samsung phones run Android.
"We know and understand our applications better than anybody else out there," Rhee said.