This might explain why Taylor Swift didn't drop an album this year.
Taylor Swift NOW will launch with AT&T's DirecTV Now. It's a "video experience" that includes unique videos, concert footage, behind-the-scenes content and original commentary from Swift, AT&T announced Monday.
DirecTV Now is AT&T's new streaming platform that lets subscribers watch TV channels online. AT&T customers can stream Taylor Swift NOW content for free -- it won't count against their data bills.