The co-founder of Fabletics activewear had an instant connection with "Confident" singer Demi Lovato at the gym. It only made sense, according to Kate Hudson, to join forces and launch a workout fashion line, "Demi Lovato for Fabletics Collaboration Collection," the Associated Press reported.
Hudson, 38, loved Lovato's fierceness and commitment both in and outside the gym.
"Her values and what she stands for is a big part of what our brand is really pushing out there for women. Body positivity, strength, taking control of your life and things. She's been a very open communicator about things in her own life, which I think is really important for women to feel like they can come out and be really open about things that are going on in their life and finding happiness."
Lovato, 24, suffers from bipolar disorder and has been a prominent advocate for mental health awareness. She said she used her past as inspiration for her products.
"It's come forward through the confidence that you get when you wear the clothing and the cuts are great, the compression in the pants are great. It's all about feeling comfortable while you're working out and while you are going about your day," she said.
The limited-time collection hits the racks on May 17, with sizes ranging from XXS to 3XL.
Pieces include pink and yellow flowered-print leggings, black-and-white shorts, and an a bright pink tank top emblazoned with "CONFIDENT" at the bottom.
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