NBC announced Sunday the return of its Must See TV branding and also revealed the network's fall schedule.
The network was dominant on Thursday nights in the '80s and '90s thanks to a slew of comedies like "Seinfeld" and "Friends." Now NBC is hoping to revive its Must See TV branding by slotting "This Is Us" and "Will & Grace" on Thursday nights beginning in September.
“We think [‘This Is Us’] is peerless at the moment in broadcast television,” NBC Entertainment chairman Robert Greenblatt told The Washington Post in a conference call Sunday. “So we decided to move it to Thursday night and not just throw it there and hope for the best, but strategically surround it with shows we think are very strong. Our hope is it creates the return of ‘Must See TV’ on Thursday.”
As part of the "Must See TV" reboot, NBC slotted the "Will & Grace" revival to kick off at 8 p.m. on Thursdays.
"Will & Grace" will then be followed by the Tina Fey-produced comedy "Great News" at 8:30 p.m. "This Is Us" will air at 9 p.m. and will be followed by “Law & Order: True Crime The Menendez Murders."
NBC's new lineup with face tough competition, going up against “Thursday Night Football" on CBS.
Here's a look at the full lineup:
- 8 p.m. “Dateline Saturday Night Mystery”
- 10 p.m. “Saturday Night Live” encores
- 7 p.m. “Football Night in America”
- 8:20 p.m. “NBC Sunday Night Football”
The Associated Press contributed to this report.