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IMAX is looking to use VR to bring immersive entertainment to theatersby Marc Urbino
eSports

WATCH | The IMAX Virtual Reality Experience Centre is redefining entertainment.

The flagship location opened in Los Angeles in January. Open to the public, it allows people to try virtual reality without having to purchase equipment through various "experiences."

There are seven experiences in total, with more to arrive in the future.

The Los Angeles location is one of five trial centers planned to be launched in the U.S., U.K., and China. If all goes well and the centers prove to be successful, IMAX hopes to then expand its spaces into theaters and multiplexes across the globe.

WATCH | Virtual reality continues to make strides in entertainment, even bringing a game from one of today's most popular TV shows.