The Republican Party's replacement for the Affordable Care Act has an official name: the American Health Care Act.
But after years of Obamacare (and Romneycare and Hillarycare before that), it might seem logical to expect the replacement will be popularly dubbed Trumpcare. So far, the White House has resisted that label.
For context, former President Obama wasn't the one who coined "Obamacare." Republicans did. Now, Congressional Democrats are already using "Trumpcare" as an insult.
However, considering President Trump made his name into an iconic brand, it may seem surprising that he would not want his name on the health care plan.
"This isn't about branding according to someone's name," Conway said. "This is serious business."
In the full Fox News interview excerpted above, she called the plan by its full name ten times, saying it was "aptly named" since it "wants everybody to have access to coverage. That just did not happen under Obamacare."
But a former spokesman for Mitt Romney, who had his own "-care" as the governor of Massachusetts, said the White House has a reason for not wanting to call the bill Trumpcare.
"Pretty much anything with the pejorative suffix on it -- 'care' -- is going to be viewed unfavorably by conservatives," Ryan Williams told Politico. "Anything with the word 'care' in it pretty much sounds bad to people these days."
A White House spokesperson told Politico the bill would only be known by its official name. However, the refusal to use Trump's name should not signify that Trump did not endorse the bill.
On Twitter, Trump called the plan "our wonderful new Healthcare Bill" (emphasis added).
The bill has picked up two other nicknames in the meantime: "Ryancare," named after House Speaker Paul Ryan (R-WI), and "Obamacare Lite." They're usually used by opponents.
"Ryancare" is popular among those who argue the bill doesn't go far enough in repealing the core of Obamacare. Conservative lobbying group Club for Growth denounced "Ryancare," saying it constituted government overreach. Breitbart, the "platform of the alt-right," also refers to the bill as "Ryancare" in its coverage.
Whatever the bill ends up getting known as, it may not achieve the hyperbolic claims of the "World's Greatest Health Care Plan," which was introduced by Rep. Pete Sessions (R-TX) on March 1.