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Millions of people are using the Feeld app to find threesomesby Fernando Hurtado
#threesomes

WATCH | A Feeld user tells us about his experience using the app

This is Feeld. It's a dating app that lets you find singles and couples down for threesomes and other "play" nearby.

You may know it as 3nder, what it was called before it was sued by Tinder for trademark infringement.

How it started

The app was launched by Dimo Trifonov, a European entrepreneur, after his girlfriend confessed she had fallen in love with another girl and felt terrible about it.

Oddly enough, he  felt bad that she  felt bad, so he decided he had to do something to make polyamory less taboo.

So he decided to develop an app that would let singles and couples alike explore their sexuality.

Dimo Trifonov (right) launched the app when his girlfriend (left) felt bad about falling in love with another girl. (Photo courtesy Dimo Trifonov)

Kelley Drake, the director of communications for Feeld, says the app aims to create a safe space for someone to explore their sexuality.

What you need to be on Feeld

Much like Tinder and other dating apps, users must have a Facebook profile to make an account. You also have to be at least 18 years old.

"We also are the only dating app that is inclusive of the entire sexual spectrum," said Kelley Drake, the director of communications for Feeld. "There are 23 formally recognized sexualities in the world today."

The app launched in London and is now available in the United States, with New York, Los Angeles and Chicago being the main hubs for action.

"I'd say the emphasis [of Feeld] is definitely on group sex."

Dylan Bushnell, Feeld user


Cities where Feeld is most popular:

  1. London
  2. New York
  3. São Paulo
  4. Rio de Janeiro
  5. Los Angeles
  6. Paris
  7. Chicago
  8. Melbourne
  9. Mexico City
  10. San Francisco

Who uses it?

Feeld told us the following about its users:

  • There are approximately 1.4 million users worldwide
  • 50% are single
  • 74% identify as heterosexual
  • 75% of users are seeking couples

What it's like to use it

Circa spoke to one user in L.A., where the app is just now catching on.

Dylan Bushnell is a 26-year-old software designer in L.A., who has been using the app for a few months now.

"I keep pretty current on dating apps," said Bushnell. "I'm just, like,  interested in their functionality."

That he does. He has 11 dating apps, and Feeld is one of the ones he uses the most, along with Tinder and Bumble.

Feeld is innately more 'kinky'

When asked how many of his conversations have led to real-life sex, Bushnell estimates that "about 5%" have. 

Bushnell adds that one thing he appreciates about Feeld is that it gives more context than other apps. While his conversations on Tinder "beat around the bush" with small talk that often results in no face-to-face encounter, Bushnell says Feeld conversations are innately more "kinky."

"The emphasis definitely on, like, group sex," says Bushnell.

Feeld says its goal is to give people a "safe space" where they can explore their sexuality -- a space free of prejudice and "creeps," something it says is facilitated by its Facebook authentication process.

But can an app alone get rid of a what's been seen as a societal taboo?

Yes, says Julie Albright, an online dating expert who and professor at the University of Southern California, who's writing a book on the subject of dating apps. She's looked at the intersection of digital technologies and social structures and behaviors.

Julie Albright says apps like Feeld could have the power to change societal norms and get rid of certain taboos, especially when it comes to dating.

Why Feeld is thriving

"What's happening is particularly Millennials and younger people that grew up in a digital environment, coupled with the fact that we've had such a difficult economic environment the last few years, have actually been unhooking from traditional structures in society," said Albright. 

"It sort of opens the door for more kinds of relationships, different forms of family and things of that nature."

Whether or not Feeld will be a cultural zeitgeist remains to be seen, but one thing's for sure: The idea is catching on.

In the span of one month, about 800 new people signed up for Feeld in L.A. alone.