Please rotate your screen to portrait for optimal viewing experience

The US has a sweet tooth so 5 candy companies are working to reduce calories in productsby Circa New
Food

We've all been there before--stuffing your face with chocolate and candy until you've realized you made a huge mistake.In fact, Americans gorge themselves with so many sweets that obesity, diabetes and heart disease rank at the top of US health concerns.

That's why five major chocolate and candy companies--in a rare moment of cooperation--are working to reduce calories in many sweets sold on the U.S. market, Reuters reported.

Companies including Mars Chocolate North America LLC, Nestle USA, WM Wrigley Jr Co and Lindt & Spruengli hope that their individually wrapped products sold in the U.S. contain no more than 200 calories within the next five years. 

"There's going to be less sugar and less calories in the food that consumers are going to be eating," said Larry Soler, president and chief executive for Partnership for a Healthier America (PHA). 

The group of companies committed to clearly state the calorie count on 90 percent of their best-selling products, which will be monitored for five years by PHA and the Hudson Institute, a Washington-based think tank.

"They want to make sure that they meet the consumers where the consumers want to be met," said John Downs, National Confectioners Association president and chief executive.

So how does a company reduce calories without sacrificing taste? By reducing package sizing, reformulating recipes, or relaunching new products. 

Some companies are already rising to the challenge. Nestle, the maker of Butterfinger and Crunch, said in December that it had developed new technology that has the potential to reduce sugar in some of its products without sacrificing taste.

WATCH | For more news you need, check out Circa 60.