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CoverGirl named its first male brand ambassadorby Circa News

Iconic makeup brand CoverGirl announced its first male brand ambassador on Tuesday.

"All of our CoverGirls are role models and boundary-breakers... James Charles is no exception."

CoverGirl statement

James Charles, 17, is a New York-based makeup artist, according to his Instagram bio.

Other men have done work with makeup brands before, according to Fashionista, but CoverGirl may be the most famous brand so far to have a male ambassador. He'll appear in ads for So Lashy! mascara.

Here's a sample of his work.

Here's Charles' announcement of his new role.

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