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Walmart took a shot at Amazon Prime and offered free two-day shipping for everyoneby Mike Denison
Happening

Walmart scrapped its ShippingPass program, a subscription-based Amazon Prime competitor.

Instead, it opened up free two-day shipping to everyone, effective today, according to a press release. This applies to "more than two million items." Walmart also lowered the minimum purchase required for free shipping to $35 from $50. 

Baby necessities, pet products, food, cleaning supplies and some electronics and toys will qualify for two-day shipping. 

"I couldn't be more excited. We are moving at the speed of a startup."

Marc Lore, CEO of Walmart US eCommerce

Marc Lore, president and CEO of Walmart U.S. eCommerce, said two-day shipping is "table stakes" in 2017, alluding to the ubiquity of Amazon Prime's two-day free shipping.

However, Prime offers other benefits, including Amazon's streaming music and video services. Prime's free shipping covers 40 million items, dwarfing Walmart's selection.

WATCH | Here's Walmart's promotional video for the new program.

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